So You Want to Be a... Promotional Writer
Promotional writing is everywhere, from the back of books to advertising copy to press releases issued by every type of organization you can imagine, from the federal government to the local bakery. With so much promotional material out there, there are opportunities galore for promotional writers to find work.
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What Kind of Degree Do I Need to be a Promotional Writer?
For a lot of promotional writing jobs, your specific degree isn't what really matters. Your writing is. But for many promotional writing-related positions, from public relations jobs to jobs with advertising agencies, a degree in marketing, communications, advertising, or even something like rhetoric and composition can be what makes you stand out and get the job. Degrees in these fields are available at all levels, from associate's degrees through advanced graduate degrees. Courses specifically designed to help develop promotional writer's skills also available and are often offered outside degree programs, making it possible for you to take them without the hassle of applying for a full blown program.
What Kinds of Jobs are out There for Promotional Writers?
Marketing and communications materials are everywhere, and organizations in every sector of the economy generate them. As a result, promotional writers can find work everywhere they look. Working freelance or with a company that sells promotional writing services are common choices, but it is possible to find full-time work in the field as well. Public relations jobs and positions with advertising agencies are frequent career paths for promotional writers, and promotional writers can find themselves generating everything from direct mail flyers to website content to letters to the editor.
