So You Want to Be a... Print Design Pro
Print Advertising and a Career as a Print Design Pro
Printed materials are everywhere we look, and with almost every type of print communication, print design pros play a hand somewhere along the line. From direct mail advertising to book jackets, print design pros work to determine the best layout and print design for print communications.
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What Kind of Training Can Prepare You for a Career as a Print Design Pro?
There are a variety of ways you can get the training you need to succeed as a print design pro. Degree programs in fields like media arts and graphic design can be a great way to start. Degrees are available at all levels, from associate's degrees through advanced degrees. Certificate programs that demonstrate your ability to work with particular design programs, like Quark or Illustrator, can also be a great way to get graphic design and print design training that can set you on your way to a career in the print design field.
In addition to classes that you can take in working toward a degree or certificate, there are a variety of classes you can take independently, so that if you want expertise in fonts or expertise in print color mixing, you can find a course to provide you with it.
Who Employs Print Design Pros?
Print design pros can find work in a variety of capacities, from employment with advertising agencies and public relations firms to employment with graphic design companies or with printing houses. As in most design fields, many print design pros run their own business or work on a freelance or contract basis. Because print design pros can work on everything from direct mail advertising development to brochure design to book layout they often enjoy a great deal of variety in their work.
