Sony Lawsuit may put Marketing Managers out of Work
Future Uncertain for Independent Music Marketing Managers
Eliot Spitzer has just recently scored a win over the music industry. New York's attorney general sued Sony BMG, a giant in the recording industry, for bribing radio stations to play certain music. Sony BMG admitted that some of its contractors had engaged in this illegal behavior, and settled out of court by paying $10 million in fines.
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Record companies were able to bribe radio stations by using independent promoters, or music marketers. These independent promoters were paid millions of dollars from various record labels, and they in turn "bought" play lists from radio stations, and promoted the tunes of certain artists. This money essentially ended up coercing radio stations to play certain tunes on the radio. As part of the settlement, Sony BMG agreed to curtail its use of independent radio promotion. If this happens, there are going to be a lot of people looking for new marketing jobs.
Marketing Jobs Prevalent in Business Sector
Luckily for them, the job market is always on the lookout for good marketing managers. People who have studied effective marketing techniques and have proven that their skills help sell products are in high demand throughout the business world.
First Step - Get your Marketing Degree
If you are looking to begin a marketing career, your first step should be to enroll in a reputable marketing school. A marketing degree will help open career doors, especially if you build your business network at school by being active in business organizations and marketing internships. While at school, you'll be able to focus on different marketing career paths, including fashion marketing and international marketing.
Online Marketing Degrees are a Good Option
If you want to earn your marketing degree while holding down a full time job, you may want to check out some online marketing degree programs. Online degrees have really become a popular educational alternative for people who need to balance both work and school.
