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Fashion Marketing and Fashion Marketing Degrees
by Charity Shumway
Fashion marketing brings fashion design to consumers. The field includes everything from fashion buyers who decide what fashion designs major department stores and other retailers will purchase to fashion advertisers who market directly to consumers. Earning a fashion marketing degree can earn you a place in the exciting fashion industry in one of any number of careers related to the business of fashion.
What Fashion Marketing School Has to Offer
Fashion marketing degree programs offer you the opportunity to learn the ins and outs of the fashion industry, from understanding consumer behavior and buying trends to gaining expertise in fashion merchandising, understanding the relationships between buyers and designers, and knowing how to manage a fashion-related business. Some programs allow you to earn simultaneous fashion design and fashion marketing degrees. As a result you can come away prepared both to create fashion and to successfully market your own designs. Fashion marketing degrees are typically offered at the associate's and bachelor's degree levels, but it is also possible to pursue a graduate degree in the field.
Where Can a Fashion Marketing Degree Take You?
Fashion design and consumption – from shoes to bags to pants to baby clothes -- is a fundamental part of the world we live in, and because fashion is such a major market force, fashion marketing is a field full of career opportunities. Among other things, fashion marketing school can prepare you to take a position with fashion design companies, marketing their designs to retailers, or to take a position with a retailer, buying fashion from designers. You might also decide to use your fashion marketing degree to go into business for yourself, owning and operating your own retail or wholesale store.
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